Back Pest Control · Residential & Commercial

The D2D sells.
The churn cancels.
We stop the leak.

Route density, rep churn, and contract retention collide around $3M in revenue. The recurring book should be a compounding asset — but it leaks. We install the lead mix, sales org, and customer operating system that make the subscription flywheel actually spin.

Past $3M and year-one cancels still eat the D2D book, routes are still thin, reps still turn every fall? The book grew. The leak didn't stop.

Book an Intro Call → Where It Breaks
01 — The Ceiling Pest Control

Pest control looks like a perfect recurring business — until the churn numbers show up. Around $3M, every new customer you sell is replacing one who cancelled, and rep turnover eats the gains.

D2D teams burn out. Routes bloat as new accounts scatter. Commercial work gets bid like residential. Tech-forward competitors win on customer experience. You're not missing growth tactics — you're missing infrastructure.

02 — Where Growth Breaks

Five bottlenecks we see in every pest control business this size.

Different markets, different mixes, different rep models — the same five pressure points every time.

  1. Recurring contracts churn faster than you replace them
    Year-one cancellations eat the hard-won D2D sales. Without a save-team, a loyalty motion, or a real reason-for-cancel analysis, your book leaks faster than you can refill it.
  2. Route density is thin
    Accounts scatter across zips. Techs drive more than they spray. Stop-to-stop windows blow out. Margin per route falls even as revenue grows — and nobody notices until the P&L does.
  3. D2D reps burn out and leave
    Summer sales cycles chew through reps. Onboarding is thin. Comp plans reward the wrong behavior. Every September you rebuild the team from scratch, and sales from last year's reps disappear.
  4. Commercial and residential aren't separate businesses
    You bid commercial like residential — and lose either margin or the account. There's no dedicated pipeline, no bid process, no account management muscle. Commercial could be 30% of revenue; today it's noise.
  5. Tech-forward competitors are winning on CX
    They text. They send photos after service. They auto-bill cleanly. They have a portal. You don't. Customers stay where the experience is easy — and leave where it isn't.
03 — How We Build Past It

The system we install inside pest control businesses.

Not a deck. Not a coach. We embed and install the operating infrastructure — mapped to the five bottlenecks above.

Retention Engine
Cancellations handled by whoever answers the phone. No save-team, no loyalty rewards, no reason-for-cancel tracking.
Dedicated retention motion, save scripts, loyalty program, reason-coded cancel data. Churn drops and the book starts compounding.
Route & Density Strategy
Accounts scattered, routes built reactively, drive time eating margin.
Geo-targeted sales, density-first D2D mapping, route optimization software. Techs spend minutes per stop instead of miles.
Rep Ops
Summer-only D2D, thin onboarding, comp plan rewarding signups over retention. Turnover resets every fall.
Year-round rep model, structured onboarding and ride-along, comp weighted toward retained accounts. A sales org that actually compounds.
Commercial GTM
Bid commercial off the residential price book, lose the account or the margin.
Dedicated commercial funnel, bid process, account management, recurring commercial contracts. A second revenue engine with enterprise economics.
Customer Experience Stack
Paper invoices. No texting. Post-service reports sit in no one's inbox. Reviews are an afterthought.
Customer portal, service-completion texts with photos, auto-billing, review request automation. The easy-to-work-with option in your market.
Start the Conversation

If pest control is your trade
and the book is leaking faster than it fills — let's talk.

A 30-minute intro call. We'll ask about your churn, your route density, and your rep comp, share how we'd approach it, and tell you honestly whether we're a fit. No pitch deck. No pressure.

Book an Intro Call →