Back Roofing · Residential & Storm

Roofing scales on hustle
and stalls on infrastructure.
we build what is missing

Storm seasonality, insurance supplement lag, and 1099 rep churn collide around $2M in revenue. We install the lead mix, sales org, and crew systems that absorb the volatility and compound wins past the ceiling.

Past $2M and supplements still drag, reps still hop, crews still need you on the roof? You grew the revenue. You didn't fix the machine.

Book an Intro Call → Where It Breaks
01 — The Ceiling Roofing

Roofing is a great business — until you try to scale it. The same owner-grit that got you to $2M becomes the bottleneck at $3M.

The deals don't close without you in them. The crews cut corners when no one's watching. Insurance supplements sit waiting on your inbox. Every quarter starts from zero. You're not missing a tactic — you're missing infrastructure.

02 — Where Growth Breaks

Five bottlenecks we see in every roofing business this size.

Different markets, different crews, different seasons — the same five pressure points every time.

  1. Lead volatility kills your quarter
    Your pipeline lives and dies by storms, insurance claim windows, and retail seasonality. One quiet month and the crews are underutilized; one hail event and you can't staff the opportunity. Feast or famine, either way.
  2. Sales team turnover never stops
    1099 reps chase commission from market to market. When leads slow down, they hop. There's no bench, no cohort behind them, and recruiting is a permanent background task that steals your time from closing.
  3. Estimating runs through the owner
    Every bid needs your eyes. That caps how many deals can close per week — whatever your sales team does, you are the bottleneck. Growth means cloning yourself, and no one's figured out how.
  4. Quality slips at volume
    Two crews run tight. Four crews, and suddenly you're chasing callbacks, bad punch-outs, and one-star reviews. Quality was a function of you walking every job — it doesn't survive scale without a system behind it.
  5. Cash is trapped in carrier ledgers
    Supplements, depreciation releases, final checks — money sits in insurance pipelines for 30–90 days. Growth capital is always “next month.” You can't hire, can't add a truck, can't run more marketing — even when the demand is there.
03 — How We Build Past It

The system we install inside roofing businesses.

Not a deck. Not a coach. We embed and install the operating infrastructure — mapped to the five bottlenecks above.

Lead Mix
One channel — usually storm canvassing or a single ad account — carries the whole quarter. When it stalls, you stall.
Storm response + insurance channel + retail digital + referral engine, weighted by market. No single channel can sink a quarter, and demand becomes forecastable.
Sales Org
1099 reps on pure commission, no onboarding, turnover at 50%+. Recruiting is a full-time drag on the owner.
Base + commission hybrid, structured onboarding, ride-along program, quarterly hiring cadence. Rep retention becomes a system, not a hope.
Estimating
Every bid waits on the owner. Your calendar is the bottleneck.
Price book, scope templates, photo-based remote estimating, junior estimator ramp. Bids move without you — and the numbers come back consistent.
Crew Operating System
Quality depends on who's on the roof. No QC process, no mid-job checks, no punch-out protocol — just trust and rework.
QC checklists, mid-job photo audits, standardized punch-out, warranty tracking. Quality becomes repeatable, not personality-dependent.
Cash Management
Supplements drag. Final checks sit in carrier queues. Owner chases payments between closings.
Supplement process, progress billing cadence, collections discipline. A dedicated workflow so your runway stops being hostage to insurers.
Start the Conversation

If roofing is the trade you own
and $2M is the ceiling you're hitting — let's talk.

A 30-minute intro call. We'll ask about your pipeline, your crews, and your cash cycle, share how we'd approach it, and tell you honestly whether we're a fit. No pitch deck. No pressure.

Book an Intro Call →