Back Plumbing · Residential Service

Plumbing has the demand.
Most shops don't have the system.
With Ethos, you build it.

Emergency calls swamp scheduled work, plumber supply is tight, and the sales process is “whatever the tech says at the sink.” Those collide around $2M in revenue. We install the lead mix, sales org, and dispatch operating system that compound ticket, capacity, and margin past the ceiling.

Past $2M and emergencies still own the schedule, every ticket still lives in the tech's head? You scaled the number. Not the dispatch board.

Book an Intro Call → Where It Breaks
01 — The Ceiling Plumbing

Plumbing is a demand business — until you try to productize it. Around $2M, every call still feels custom and every ticket is whatever the tech decided to quote.

Emergencies compound on top of scheduled work. Journeymen are hard to keep. Drain calls never become repipe jobs. Water heater aging data sits in no one's system. You're not missing demand — you're missing infrastructure.

02 — Where Growth Breaks

Five bottlenecks we see in every plumbing business this size.

Different markets, different rosters, different call mixes — the same five pressure points every time.

  1. Emergency calls collapse the schedule
    A burst line at 11am blows up the afternoon. Scheduled jobs get punted. Customers wait. Techs drive in circles. The owner ends up quarterbacking every day from the truck.
  2. Plumbers are scarce and easily poached
    Every journeyman on the market gets three offers. Without a pipeline, you're overpaying for whoever is willing to jump — and they jump again when someone else offers $3 more an hour.
  3. The sales process happens at the sink
    No price book, no good-better-best options, no financing offer. Techs quote a number, customer nods, ticket is whatever it is. Revenue per call stops growing because there's no system to grow it.
  4. Dispatch and truck stock drag the day
    Wrong tech on the wrong call. Parts runs that eat drive time. CSRs booking blind. Every inefficiency costs you a service call you could have booked instead.
  5. Service-to-replacement pipeline leaks
    You unclog the drain. You don't come back for the repipe. You replace the hot rod. You don't come back when the tank fails. Aging equipment data and follow-up triggers live nowhere — and the competitor wins the replacement.
03 — How We Build Past It

The system we install inside plumbing businesses.

Not a deck. Not a coach. We embed and install the operating infrastructure — mapped to the five bottlenecks above.

Dispatch OS
Emergencies blow up the board. Scheduled work gets rescheduled. The owner is the dispatcher of last resort.
Right-tech-to-right-call logic, emergency buffer capacity, CSR booking scripts, route optimization. The day stops running you — you run the day.
Plumber Pipeline
Hire when desperate. Lose when the market pays more. Zero apprentice flow.
Apprentice pipeline, pay ladder, ride-along ramp, retention practices. You build journeymen instead of renting them from the open market.
In-Home Sales Process
Each tech quotes how they learned. Average ticket stuck. Options and financing absent.
Straightforward pricing, good-better-best options, financing pitch, tech training. Average ticket moves — without squeezing customers.
Truck Stock & Routing
Parts runs. Dead miles. Techs driving more than wrenching.
Stock lists by tech, inventory discipline, route logic, CRM-driven dispatch. Billable hours per tech per day actually climb.
Service-to-Replacement Funnel
You do the fix and walk away. Competitor wins the replacement.
Equipment-age tracking, drain-to-repipe flags, water heater replacement cadence, membership club, outbound follow-up. Every service call becomes a replacement lead over time.
Start the Conversation

If plumbing is the trade you own
and $2M is the ceiling you're hitting — let's talk.

A 30-minute intro call. We'll ask about your call mix, your ticket average, and your dispatch, share how we'd approach it, and tell you honestly whether we're a fit. No pitch deck. No pressure.

Book an Intro Call →