Most residential services businesses don't stall because the owner isn't working hard enough. They stall because the lead engine, sales team, and operations weren't built to scale. Ethos fixes that.
You built a real business. Now you're fighting the same battle every month — more leads, better closers, tighter operations — with no bench, no playbook, and no time.
We're not consultants. We're operators who embed with owners and install the systems that compound — paid in a way that keeps us accountable to outcomes, not hours. When you grow, we grow. When you stall, so do we.
Built inside your business — not handed to you in a slide deck.
Paid acquisition, SEO, channel partnerships, and referral engines that fill the pipeline predictably.
Structure, recruit, train, and compensate a revenue team that scales past owner-dependency.
Positioning, pricing, ICP definition, and territory strategy that replaces guesswork with leverage.
SOPs, scheduling, quality control, KPIs, and management cadences that make performance repeatable.
CRM, automation, and AI-native workflows that replace headcount and compress response time.
Clean books, operator-independent ops, and a diligence-ready story for recap, refinancing, or sale.
Most partnerships start as advisory. We earn the right to deepen from there.
Fee-based and defined. Surgical work on the highest-leverage problem — sales, lead gen, or operations — scoped to a clear window.
An embedded operating role on a multi-month commitment. We run the full build-out alongside you, with a fee and upside structure built for alignment.
Our deepest commitment. A long-term operating partnership with full alignment from the first system installed through the exit — structured with meaningful ownership when both sides are ready.
We're selective. A small number of partners, deeply served. If you don't fit, we'll tell you directly.
There's no shortage of people offering to help home services owners. Here's how we're different.
The practical stuff before we talk.
Yes. Thirty minutes, no cost, no obligation. It's a conversation to see if we're the right fit for each other — not a sales pitch.
Thirty minutes. We keep it tight on purpose — enough to understand your business and tell you whether we can help, not so long it becomes a pitch.
Nothing formal. A rough sense of your revenue, team size, and the one or two things keeping you stuck is plenty. We'll take it from there.
Owners who built something real on hustle — and hit a ceiling they can't grind their way past. The pipeline is uneven. The sales and service teams still run through you. The operation gets shaky when you're not watching it. If you're running the business instead of the business running itself, you're in the right place.
Yes, and we usually encourage it. Decisions at this level rarely get made alone.
You'll get a confirmation immediately. Within a day, a short email with a couple of light questions so we can show up prepared.
If you'd like one before the call, send it over and we'll sign. We treat every conversation as confidential either way.
Roofing, solar, HVAC, electrical, plumbing, pest control, and lawn & landscape.
Right now, we focus on US residential services. We'll revisit as the firm grows.
Engagements are scoped individually based on the business, the shape of the work, and the structure of the partnership. We'll cover fees and terms openly on the intro call.
Ninety days on the Advisory side. Operator and Equity Partnerships run longer by design.
Whatever the business needs. Some partnerships run mostly remote with scheduled on-site visits; others call for more time on the ground, especially early in the build-out.
A 30-minute intro call. We'll ask about your business, share how we'd approach it, and tell you honestly whether we're a fit. No pitch deck. No pressure.
Book an Intro Call →